The internet is literally like having
the world at ones fingertips belajar seo. Not only does it provide families a cheap way to
stay in touch (e-mail and instant messaging), it allows students to cram for
finals and write last minute papers in the middle of the night, long after the
library has closed, but the internet is suddenly a way for the smallest
business to break into a global market.
Let's pretend that you are the owner of
a small novelty store in a small rural town in the Midwest. Most of your
merchandise is handmade trinkets and crafts created by the residents of the
small town (on commission so the up front cost of most of your merchandise is
minimal). Although business is slow during the winter months during the tourist
season you turn a tidy profit. One day as a Chicago tourist purchases a photo
of the late afternoon sun glinting off a herd of sleeping cattle she mentions
that she wishes you had a website so she could purchase quaint Christmas gifts
for her family. As she leaves the story, her wrapped photograph tucked under
her arm, you stare at your computer.
The internet could be a cheap way to
increase your profit margin. You already have your physical business, a website
would simply be an addition. You look at all the pretty knickknacks arranged throughout
the store. If you expanded your business to include a website you could sell
mid-western trinkets all over the world. It wouldn't take that much time. You
have a friend that would design and teach you how to manage a website for free.
You could answer questions during the slow times when you're not doing anything
anyway. It would be a win-win situation.
In theory you're correct. A website
could be a lucrative addition to your business.
It is possible to design website,
register a domain name, and submit it to a website. But what happens next. Just
like the physical shop the website will not do any business if there isn't any
traffic. No one will visit your online store if they don't know about it.
The chances are good that your regular
customers will probably check out your website, the ones that made items you
have featured will probably tell their friends and families about it, but the
chances are good that they won't buy anything, why should they pay for shipping
and handling when they can drive a couple of miles and purchase it directly
from you. Your tourist customers might buy from your online store but only if
they know about it and since you probably waited until the slow season to
create your website it will be months before you can tell them.
You could look into search engine
optimization.
You might even want to consider
something called pay-per-click.
Pay-per-click is a search engine that
bases its rankings on something that is called a bid position. A website owner
bids for an elevated position in the ranking when a certain keyword is typed
into the search bar. The higher the bid, the higher the ranking.
Businesses that use pay-per-click
prefer it to natural search engine optimization because it's an easy efficient
way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain
control over the search engine campaign.
People who for go pay-per-click to
natural search engine optimization say that the cost of pay-per-click is too
high Belajar seo blogspot
.
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